Making money online by creating a website from scratch was a relatively new experience for Melissa. Indeed after playing with the idea for a long time, but never quite finding the right tool to help her set up a website, Melissa finally found a website builder that provided her pretty much all that was needed as a beginner, including the tools and the knowledge to start her long held desire to build a website around her hobby in the health niche. However it wasn't after a while that she realized that she could monetize her work and get paid for it online through Google Adsense. After correcting that mistake, she eventually sold her site for $15K as her husband and her had a brick and mortar massage therapy business that required more of their time. Then Melissa realized that she could use her knowledge from her previous successful online venture, on her family business. Below is Melissa's story on how she and her husband were able to generate $1 million dollar in three and a half year with their massage business:
One lesson Melissa shares in the video is the importance of keyword research to know what people are looking for in the topic you want to build your website around. She learned the importance of the supply and demand in terms of keyword used online by your website target audience; to determine whether or not a keyword is worth creating content on. To do so, she used the Brainstomer a tool provided by her website builder tool. She learned how to position her site as a local one to Google, as her target keyword were related to her city of residence. Because of the tools that she used; and the knowledge she has acquired about creating valuable content, Melissa and her husband local massage therapy business was able to beat their competition marginally. Also, Melissa's previous experience made her realized that, though part of her business is online; and therefore involves a virtual aspect, it's still an asset that has value.
In conclusion, there are many advises and resources available online and offline to help create a website. As in every successful business, systems brings success as they have a proven approach that can be duplicated and even scaled. Because Melissa was able to prove the concept with her first website she was able to successfully transfer her knowledge and skills onto another topic or niche and apply the same principle to set up a website that ranks well on search engines and bring traffic that buys or responds to what is expected of it.
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